|
Craftform Lingerie Shop is for sale. The shop is located in the heart of downtown New Rochelle, NY (southeastern section of Westchester County) and in an area full of promise in view of the many residential developments right nearby, including luxury condos at Avalon II and Trump Plaza. The store has been owned by Esther Elstein for over 35 years and has an excellent reputation of having a very wide selection of reasonably-priced lingerie, including bras, panties, slips, nighties, nightgowns, girdles and other undergarments and sleepwear and loungwear. About 25% of the sales volume is derived from the sale of customized bras for women who have undergone mastectomies. The owner will consider serious offers and is willing to help the buyer with financing and training. Please contact the exclusive agent Rob Seitz by phone at 914.654.1506, or by email to: rob.rsc@verizon.net (Or contact Frank Sisco at 914.740.4422 or by email to: ideasmoney@aol.com |
| (Contact Frank Sisco of the advertising firm for further information at 914.740.4422. All photos and videos, including audio, taken by Frank Sisco on 1/20/07 and protected by copyright. Copyright 2007 Frank Sisco. |
|
| Below is VideoClip #1. The videoclip covers (a) the outside of the shop and (b) Rob Seitz talking about items in the store's windows. |
Click the photos in the storyboard grid below in order to go to Videoclip #1 through #6 subpages. |
|
|
| Photos of outside and inside of Craftform Lingerie Shop on 1/20/07. |
|
 |
|
|
|
| |
Storyboard of Videoclips #1 through #6, (Click below to go to the subpage for each video and related text and photos) |
|
|
|
|
 |
|
 |
 |
| The videoclip covers (a) the outside of the shop and (b) Rob Seitz talking about items in the store's windows. |
The videoclip covers talking with Esher Elstein about her training and also training the new owner of the shop. |
The videoclip covers (a) talking with Esther Elstein about the sections of the store, boxes, tin ceiling, (b) RobSeitz talking about the store's 950 square feet, the po ssible use of an architect and interior designer, competition, (c) Esther about importance of Main Street (d) Sisco's suggestions for setting up department sections (e) Esther showing merchandiise (f) an article about Esther called "A businesswoman with a human touch." and (g) a walk around the store, including the 3 dressing rooms, the back storage room and the bathroom. |
The videoclip covers (a) a revisit to the store, welcomed by Rob Seitz (b) a detailed discussion with Esther about how her specialty of helping women who have had mastectomies, by customizing bras to accomodate prostheses. Esther talks about how she got into the business, her training, prior work experience, opening the store in 1970 (c) a discussion of the customer card file (d) Esther explaining what insurance companies and Medicare covers (e.g. 4 specialty bras per year and one prosthesis per year and (e) her book of deliveries to customers. |
Videoclip # 5 |
|
|
|
| (On 10/19/08, Frank Sisco withdrew the link to this videoclip at the request of Rob Seitz.Contact Frank at 914.740.4422 for more info). |
|
Blank box. |
Blank box. |
| The videoclip covers (a) Rob Seitz talking about the many attractive features of New Rochelle and its downtown area, including a discussion of recent developments in New Rochelle, including thousands of new apartments and its many benefits including the excellent location and proximity to major highways (e.g. I95), superb parks, the addition of 7 new restaurants in downtown New Rochelle and quality shops and (b) a drive from the north end of New Rochelle, south on North Avenue (songs playing are "A Change will Do You Good", by Cheryl Crow, "Yellow Taxi" by Counting Crows, "As Long As You Love Me " by Backstreet Boys) past Wykagyl Country Club on left, New Rochele High School on right, Iona College on left, Iona dorms on right, City Hall and Police Department and City Court on left, further into New Rochelle - Trump Plaza, Avalon I and Avalon II) as well as other downtown buildings (songs playing are "She Will Be Loved" by Maroon 5, and "You Can't Fight the Moonlight" by Leann Rimes) and up Main Street, past many shops. |
The videoclip covers (a) Esther Elstein telling how much she loves what she is doing (b) Esther explaining why this shop is a wonderful opportunity for a new owner and (c) closing remarks. |
|
|
|
| |
| |
| |
| business for sale, lingerie, Craftform Lingerie Shop, New Rochelle, NY (southeastern section of Westchester County)right nearby luxury condos at Avalon II and Trump Plaza, Esther Elstein, bras, panties, slips, nighties, nightgowns, girdles and other undergarments and sleepwear and loungwear, customized bras, mastectomies.,financing, training, Rob Seitz, Frank Sisco, sexy |
