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10th Anniversary Party at Salon Atelier
133 Hillside Place, Eastchester, NY 10709. Telephone 914.337.4949. www. salonatelier.com
About the business and event: Salon Atelier is a full-service salon with outstanding staff and services in a beautifully-designed spacious salon, conveniently located in Eastchester, in Westchester County, NY.   The salon celebrated its 10th anniversary on Saturday, 9/29/07, and Frank Sisco videotaped sections of the day that was filled with conversations with the owner, Barbara, her sister Jen, and the many employees including Quina, Nina, Melanie, Rosann, Robin, Ally, Tracey, Lauren, Noel, Aurelia, Amanda and with associates Luz and Danielle and with several customers, including a bride and members of her bridal party who were preparing for the wedding that afternoon.   Watch the unusually candid views of being in a vibrant salon, brimming with engaging and beautiful women, from the perspectives of being an employee, customer, associate or visitor.   Wouldn't you love to see a reality show with this salon and these people?   Email Frank Sisco at ideasmoney@aol.com to give feedback or to get more information about Salon Atelier.   Also check www.salonatelier.com and more information and a storyboard at www.VideoVoom.com, then go under the "Places" subcategory and to the "Businesses" subcategory. Salon Atelier is located at 133 Hillside Place, Eastchester, NY 10709 and telephone is 914.337.4949.

For more information related to these videoclips, please call Frank Sisco at 914.740.4422, or contact him by email at at ideasmoney@aol.com or visit www.VideoVoom.com.

Salon Atelier - 10th Anniversary Party (9/29/07) Various photos from the event. See videoclips on www.VideoVoom.com.

Call the salon at 914.337.4949 for appointments, directions or info.

Call Frank Sisco at 914.740.4422 (or by email to ideasmoney@aol.com ) for info about this film and videoclips.
Contact info:
Contact Frank Sisco of the advertising firm for further information at 914.740.4422 of by email at ideasmoney@aol.com. (Also for more info go to the salon's website at www.salonatlier.com . All videocliips, including audio, were recorded by Frank Sisco with verbal permission by the parties involved. All rights are reserved and Frank Sisco has a copyright on the video and audio, and he should be contacted before anyone copies any portion of it.. Additional photos and info were taken from various material provided to Frank Sisco. Intellectual property, if any, created by Frank Sisco remain his. Copyright 2007 Frank Sisco.
Please email this page to your friends and family. They'll appreciate it!
 
Storyboard of Videoclips # 1 through # 46
Using this page of videoclips etc.
Overview - The Videoclips have been created by Frank Sisco as discussed above.
How to use these viideoclips - To play the videoclps, just press the play button in the middle of the image. When it is playing, if you want to pause it, just press the pause button at the lower left of the frame You can also share the video with family and friends, first by selecting the videoclip you would like to send to them, and then clicking on the "Share" button at the lower right section of the videoclip frame. An email box will appear and then you type into the box the email names of the peple you want to send that particular clip to. If you want to send this entire page, you should copy this website address that appears in the top browser URL bar into an email you bring up on your screen and then select "paste" from the edit menu. To enlarge or shrink the video (to get a sharper clearer video), click the buttons in the lower right section of the frame. These videoclips were created by Frank Sisco and compressed into Quicktime videoclips that were uploaded to www.youtube.com and then the html code from youtube was copied into this webpage.
(Please send this page to a friend or relative by copying the URL address from the browser bar into an email. )
(Click on the play arrow to play the videoclip. )
Videoclip # 1
Videoclip # 2

(Videoclip #1) - Selected scenes from the drive by Frank Sisco to the event.

(Videoclip #2) - Arriving at Salon Atelier, people going inside and initial greetings by several staff.  
Videoclip # 3
Videoclip # 4

(Videoclip #3) - Various scenes of staff and customers.

(Videoclip #4) - Conversations with staff and them talking about the salon and about Barbara, the owner,   beginning with Jen.

Videoclip # 5
Videoclip # 6

(Videoclip #5) - Conversations (or views) with a customer, Marie, about her nails being done by Tracey, with Nina about her work,   Quina and customer, Barbara and customer Madeline, and Melanie and Steve.   Also, Jen with balloons.

(Videoclip #6)   More conversations with Barbara and Madeline, including about Barbara's mission at the salon (to make people happy).
Videoclip # 7
Videoclip # 8

(Videoclip #7) - Conversations with Barbara and customer Madeline, with Quina and customer Toni, with Tracey and customer Marie, with women washing hair, and with Nina regarding highlighting.

(Videoclip #8) - Frank's thank-you to Barbara in office mirror, conversation with Aurelia about her hair, conversation with Melanie cutting young girl's hair, and conversation with Amanda, Robin and Jen

Videoclip # 9
Videoclip # 10

(Videoclip #9) - Conversation with Barbara and Luz about the jewelry she sells in the salon.

(Videoclip #10) - Conversations with Barbara and her customer Roy, with Tracey and her customer Marie, with Melanie and her customer, with Nina and her customer, with Lauren washing hair, with Quina and her customer Rachel, view of women washing hair, scenes of the salon, conversation with Rosann doing highlights, with Nina and customer, with Jen, with Jane (mother of the bride Cristina), various scenes, conversation with Nina washing and stripping hair, more discussion with Jane, conversation with Danielle, and with Tracey and customer Marie.

Videoclip # 11
Videoclip # 12

(Videoclip #11) - Conversation with Barbara and customer who is sister to Cristina, the bride, with Melanie and customer, Ally and others, with Nina and camera and customer and foil, Rosann, Barbara with boyfriend on phone, Lauren girl washing Jane's hair, Quina, Marie, customer of Tracey, carious staff, Lauren highlighting a customer, a customer. 

(Videoclip #12) - Nina talking about Barbara, staff talking about Margo,   Melanie and Aureilai talking about Barbara, Ally, Nina with customer, Jen talking about customer Riggy who brought pie, other customers and baby Isabella, and conversation with Cristina, the bride.

Videoclip # 13
Videoclip # 14

(Videoclip #13) - Quina talking about Barbara, conversations with Nina and customer Cristina, Rosann with customer Blair, Barbara with customer Jen, Nina with customer and with customer Cristina, Danielle with customer and daughter, Jen and customer Phyllis and Tracey, Barbara with customer Rachel, Ally talking about Barbara, Noel talking about Barbara, Nina with customers, Tracey and Noel with customer Phyllis.

(Videoclip #14) - Various customers and staff and saying goodbye.

Videoclip # 15
Not used.

(Videoclip #15) - Talking with Barbara, saying goodbye to staff and to customers, camera shots of Cristina, by Nina, views of outside signs, and quick drive to Frank's home. THE END.

 

 
 
 
Article written by Frank Sisco about the 10th Anniversary Party of Salon Atelier and related matters.

Life and Money - This article was submitted on 11/5/07 to be published in the 11/16/07 issue of the 9 newspapers of Rising Publications (formerly Martinelli Publications) in Westchester County, NY including The Westchester Crusader, The Rye Chronicle, The Eastchester Record, The Pelham Sun, The Sound View News, Home News & Times, The Mt. Vernon Independent, Harrison Independent, and North Castle News.

Written by:

Frank Sisco, 30 Mill Road, New Rochelle, NY 10804

Home office - 914.740.4422, Cell - 914.740.4422; Email – ideasmoney@aol.com

www.LifeAndMoney.com

Copyright 2007 Frank Sisco

Life and Money - "Beautiful Business"

By Frank Sisco, CPA, PFS

(Word count = 727 including "Across the Media" section (40 words) plus 61 words for About the Author)

Pulling up in front of the salon, on an early Saturday morning, a few weeks ago, the first thing I noticed was the white and black banner hanging under the "Salon Atelier" awning.   In an eye-catching but tasteful script font it said, "Celebrating Our 10th Anniversary" and under it within a long black box were the white letters that said "We Would Like to Thank All Our Clients For Keeping Us In Business For 10 Years."   As I exited my car and gathered my video camera and tripod, I noticed several young women entering the salon with black T-Shirts that proclaimed on the backs "Happy 10th Anniversary."   In the space of a few minutes, my enthusiasm began accelerating about videotaping sections of the day.  

Several weeks before the anniversary date, I offered to take videoclips of the activities of the day including interactions among staff and with clients, and then I would upload the videoclips to the internet so that a wider circle of people could enjoy the videoclips and do so easily.    I wanted to do the work primarily as a way to share with a larger audience the great experience I had over the years as a very satisfied customer.   Athough I originally thought I would be giving something back to the salon for all the great service and warmth they showed me, I was the one who truly benefited.   I got to see a world-class small business in action, from the inside, up close and personal.    I got to understand better what "beautiful business" really means.   From behind the lens of my camera and talking with the vibrant, intelligent workers and customers, I came to notice certain key business principles that were in action and having a major impact.   As my observations increased during the day, I got to see common threads of good business sense and good people sense.   Traditional beauty captured my eye and held its interest.   But it was the beauty of good business that excited my mind. If you go to my website www.videovoom.com you can view any or all of the 15 videoclips of varying length, I think you will agree on the following summary of principles, along with the related observations.

1.   Life is beautiful when life around you is beautiful.   - The emphasis is on making people pleasing to the eye, and in so doing develops a love for making things better.   People inside have fresh faces with smiles that are contagious.   They easily share with each other their hearts.   The salon's physical space is beautifully designed with many levels, high ceilings, contrasting colors, corners and alcoves, lighting, classy furniture, conveniences, etc.

2,   Pause to celebrate business milestones and express gratitude - Just like the 10th anniversary signs. Too often we don't stop and give thanks.

3, Your business's mission should be clear, concise and emotional. - When I asked Barbara, the salon's owner, what is the mission of her salon, she answered very naturally and spontaneously, with a wide smile - "To make people happy."   She didn't clutter the statement with phrases like "to offer a wide array of professional services" or 'to be open extended hours" etc.

4.   Everyone should do everything, gladly.   - I noticed several employees washing the hair of clients, with the same level of care and professionalism as cutting and styling hair.   All tasks are important to an enterprise.    Even mundane ones like stripping hair, were done enthusiastically and well.

5.   Put big beauty into little things.   - As I videotaped, I noticed many of the smaller touches around the salon, like the art and collector objects, the vases of flowers, the immaculate bathrooms, the highly-organized clutter free decorating, the gold party balloons signifying ten years, the celebratory bottle of champagne, etc.

6. Express yourself and often. - The exchanges among staff and clients were quite candid and honest.   They showed a deep sense of connectedness, that doesn't just happen randomly, but rather as a result of people doing things for one another, in their own special individual way.   Every woman had the same black "Happy 10th" T-shirt showing common purpose, but each had their own unique individual style and look.

In the salon are a bevy of beautiful women helping to make people look and feel more beautiful, outside and inside.   Don't we all want that?

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References Across the Media:

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For the 15 videoclips and many photos of Salon Atelier and the 10th anniversary party on 9/29/077, go to www.VideoVoom.com, and then select the link under the "Places" category for the subcategory "Business - Salon Atelier."   (also available on www.youtube.com)

___________________________________________________________

About the author:

Frank Sisco is a CPA and Personal Financial Specialist and writes on topics related to life and money.   You can contact Frank by email atideasmoney@aol.com or by phone at 914.589.1013 in order to express your opinion about this article or to obtain copies of prior articles.   He resides in New Rochelle, NY with his wife and daughter.

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